PAYING ATTENTION CONFERENCE – PART 3

The last thing I will write about today is Jörgen SkÃ¥geby, talking about giving gifts online. Or in his words ‘gifting technologies’. The definition of a gift-giving being: The management of social relations through the circulation of goods and services.

What happens to gifts when we apply them to social media? Jörgen states that gifts online can be many things, but that ‘to give is to enslave’ (Satre), for example if someone comments on your Facebook photo, they are affirming the social tie between you. (And then you need to comment back).

..On an ending note think about that you can make massive social experiments by changing one feature in a social media application..